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10 jó ok Reinventing an artistic landmark with GreenCoat PLX Pro BT

Reinventing an artistic landmark with GreenCoat PLX Pro BT

Project: Eel Pie Hotel, roofing solution, UK

Target: Create a building that boasts a unique and modern design

Product: GreenCoat PLX Pro BT

The Eel Pie Hotel in London first rose to fame in the 1960's as a venue that hosted many artists that would soon become world famous. The hotel has since burnt down, but the site on this artistic, residential island, in London’s River Thames, is where architect Henry Harrison chose to make his unique home.


The final result of architect Henry Harrison’s home is spectacular. The new building boasts a unique and modern design, yet is still consistent with the island’s character, merging in with the boat sheds that still operate along the island’s riverbank. 

In the building’s distinctive steel roof, Harrison decided to use the color coated product GreenCoat PLX Pro BT from SSAB. The result is a very crisp and clean look that is fully compatible with the rest of the building’s design and materials.

The company Newell Roofing, who is a distributor of GreenCoat PLX Pro BT in the UK and Ireland, supplied the product and assisted with design and installation logistics.

Sean McHugh from Newell Roofing explains why: 
“GreenCoat PLX Pro BT is incredibly easy to work with. It does exactly what you want it to, with zero spring-back. That’s important in a project like this where there is a lot of detailing and every millimeter can make a difference.” 

Newell Roofing, who has worked extensively with GreenCoat PLX Pro BT, was confident it would be the perfect choice for this project. GreenCoat PLX Pro BT offers the same formability as zinc and copper, but expands and contracts half as much. At the same time, it still retains the steel properties. It is just as strong and there is no cracking of the seams when installing in temperatures down to -15 degrees Celsius.

The building’s environmental impact was also under consideration. GreenCoat PLX Pro BT was able to offer unique benefits, since it features a patented, Bio-based Technology (BT) with a substantial portion of the traditional fossil part replaced by a bio-based component – something unique in the field of roofing. Newell Roofing was also able to offer a 30-year guarantee, backed up by SSAB, thus ensuring longevity. 


About GreenCoat®

GreenCoat® is SSAB’s brand for innovative color coated steel solutions for the building and component industry. As the greenest product portfolio of high quality color coated steel for exterior building applications and one of the most comprehensive for the entire building industry, GreenCoat® provides many benefits including:

  • High color retention and long-lasting finishes in any weather
  • Environmentally conscious color coatings
  • Nordic top quality steel
  • Easy formability – even at temperatures below zero for some products
  • Low weight
  • Wide color offering
  • Performance guarantee